Clickbait is now in everywhere, it is widely used in social
media websites, YouTube and other video streaming websites and also getting
popularity in Journalism. Presenting
something in a lucid manner with eye catching substances that increases the
curiosity of the onlooker to click, watch & forward the presentation is
what summarises the idea of Clickbait.
It is used for generating revenues from online
advertisements with contents that often fail to fulfill the curiosity of the
viewers that it creates from its sensationalist headlines or eye-catching
thumbnail pictures. It just provides enough
information to make readers curious, but not enough to satisfy their curiosity
without clicking through to the linked content.
From historical point of view, Clickbait publications can be
treated as the Yellow journalism that aims to increase the sale of newspapers
or other publications by creating news of scandal-mongering or sensationalism.
The Guardian has said that "chasing down cheap clicks at the expense of
accuracy and veracity" undermines the value of journalism and truth.
In 2014, the excessive use of Clickbait on the web had begun
to lead to a backlash against its use. Facebook minimizes the impact of clickbait
on its social network by taking technical measures. Sponsored advertising model
also affected the Clickbait model where the content of the article is more
important than the click-rate. Certain other features like ad blockers also hampered
the progress of Clickbait.
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